
In Thailand, they already account for over 30 per cent of the population. Understanding the millennial profile, their values, and their habits will provide insights as to how their lifestyles will impact the real estate sector in coming years.
There is a lot of variances between millennials found throughout Asia, but there are also some similarities. In a research study, CBRE surveyed millennials across multiple countries to find out how they live. The results found that as a regional demographic, 63 per cent of millennials were still living with their parents, while those who did move out , two-third were renting rather than buying properties. Traditionally, in Thailand, children continue living with their parents until they are married and sometimes continue living with parents even after marriage. However, there is a growing trend where young adults are moving out of their parents’ homes into condos near mass transit lines such as the MRT or BTS to create better work-life balances as most working young adults, especially in the greater Bangkok area, work in the CBD and commuting time can make significant impacts on their quality of life.
One of the main reasons that people continue to live with their parents is due to the increased cost of living and high prices of residential properties, especially around the CBD areas. As a result, those that do move out tend to either rent a condo in downtown or in close fringe area of CBD such as Ratchada or the later parts of Sukhumvit Road. Some live in a condominium owned or bought for them by their parents.
While the survey found that many millennials were either living at home or renting, 65 per cent of those that were surveyed still indicated that they wanted to buy their own property in the future. The survey also found that Asia Pacific millennials are unwilling to compromise their living standards when buying a property. Most won’t purchase a home until they can find one that meets their needs in terms of quality, size, and location. Due to the proliferation of mobile computing and the Internet, information availability has become part of the millennial lifestyle and has given millennials instant information on any topic. It is no surprise then that millennials are information-driven in making decisions as they can find information on any topic instantly to aid in making the best possible choice.
Millennials are also convenience-driven, and moving forward, residential projects that are equipped with amenities to facilitate convenience for residents, more than just proximity to mass transit, will be positioned to better meet buyer needs. This is in line with a development concept called “placemaking” for residential. Residential with retail mixed-use is now becoming more popular for new generation developments with branded F&B and a good balance of retail and convenience services such as laundry and housekeeping, and convenience stores such as 7-11 or Family Mart. Having these types of amenities in a residential project is not new, but adding branded chains such as Starbucks Coffee, The Coffee Club, or Dean and Deluca (just to give examples) is a newer trend that caters towards the modern millennial urbanite life style.
This strategy will also necessarily be driven by the size and location of the project as well in order to ensure long term sustainability of the retail portion.
As land prices in downtown continue to increase, residential costs will increase, further pushing affordability to a higher income buyer range. Due to the increase, millennials tend to rent downtown than buy on the outskirts of town. This will mean many millennials may delay purchasing decisions until they can afford what and where they really want to buy. As a result, this may lead to more millennials living in small rented, or family-owned units during the week and returning to their larger residences in the suburbs on the weekends.