In today’s increasingly competitive job market, attracting top talent has become a significant worldwide challenge for businesses. The Nation recently interviewed Audrey Yeo, Leader Thailand & Indochina, and Leader Asia Pacific, LIXIL. We sought her views on why employer branding matters for business and what to do about it.

A senior executive at Japan-based LIXIL Corp said the company – which focuses on housing and water projects – is testing a new, more “consumer-centric” business model in Thailand.