Chiang Mai remains highly popular among tourists, with hotel room bookings reaching 90% last month and reservation rates for Chinese New Year already exceeding 60%.

SIAM PIWAT CO LTD, owner and operator of Siam Paragon, Siam Center and Siam Discovery under “One Siam,” together with KBank Credit Card, have spent a campaign budget of Bt50 million for the upcoming Chinese New Year celebration.