Pack your bags. Samui is upgrading its tourism strategy for 2026 with five new experience-driven themes—gastronomy, sports, wellness, arts, and sustainability—to attract global travelers

Grab Thailand, the leading super app in Southeast Asia, and Central Group, the country’s largest omnichannel retail conglomerate, are continuing their partnership in driving Thailand towards 'New Experience Economy' by launching their first Mega O2O campaign 'Grab x Central'.