Firmenich, the world's largest privately-owned fragrance and taste company, is excited to announce its 2023 Flavour of the Year, dragon fruit, celebrating consumers' desire for exciting new ingredients and bold, adventurous flavour creation.

HÀ NỘI— As vegetarians make up a large proportion of Indian population and people in the country consume imported dragon fruit at weddings, it is a huge potential market for Việt Nam’s dragon fruit, according to trade counsellor Bùi Trung Thướng.