Serta (Thailand) Co., Ltd. joins with Chic Republic PLC or CHIC, one of Thailand's largest home fashion stores, to launch "Serta®", a global bedding brand. It intends to enter Thailand's premium mattress market by highlighting an innovative manufacturing technology from the US and achieving high-quality sleep aesthetics in response to health trends. The "Serta®" will make its first release in the Chic Republic. Together with Serta (Thailand) Co., Ltd., CHIC ensures its capacity to grow and expand its consumer base.

Thai mattress manufacturers are among exporters suspected by the US of dumping practices.