ART Toy World-First Rosydoedian Toys Pop-up by Rosy Zhao

ICONSIAM, the world-class landmark on the Chao Phraya River, continues to solidify its reputation as a "Global Experiential Destination." In a move that blends high-profile celebrity culture with the booming designer toy market, ICONSIAM has announced an exclusive partnership with ROSYDOEDIAN TOYS, the IP brand created by the celebrated Chinese actress Rosy Zhao.
 

From 6–17 May 2026, Charoen Nakhon Hall (M Floor) will transform into the “Rosydoedian Toys Stay Romantic Pop-up,” marking the brand’s first-ever physical appearance globally.

A Convergence of Pop Culture and Retail
This collaboration is more than just a retail event; it is a strategic milestone for Thailand’s lifestyle industry. By hosting the global debut of the “Stay Romantic” limited-edition collection, ICONSIAM is positioning itself at the heart of the international "Art Toy" trend.

The event is designed as an immersive universe, inviting fans and collectors to engage with:

Imaginative Installations: Transformative decor that mirrors the romantic and charming design language of Rosy Zhao.

Exclusive Collectibles: The "Stay Romantic" Designer Toy collection, designed to reflect the personality of the superstar creator.

Exclusive F&B Collaboration: A unique partnership featuring Molly Tea x ROSYDOEDIAN TOYS, blending signature tea flavors with the brand's aesthetic.

Cross-Border Star Power
A major highlight of the launch is the rare intersection of Thai and Chinese entertainment icons. To celebrate the official opening on 6 May 2026, Thailand’s top superstar Baifern Pimchanok Luevisadpaibul will make a special guest appearance. This cross-border collaboration is expected to generate significant social media buzz and attract massive attention from international fans, further cementing ICONSIAM as a bridge between global cultures.

Event Details
The pop-up is a "must-check-in" landmark for May 2026, offering visitors a unique opportunity to stroll through a world of romance and pop art.

Dates: 6–17 May 2026

Location: Charoen Nakhon Hall, M Floor, ICONSIAM

Official Launch: 6 May 2026 (Featuring Baifern Pimchanok)

For enthusiasts of art toys and followers of Rosy Zhao, this event represents a rare opportunity to secure limited pieces from a collection that embodies modern charm and creative expression.