Central in big campaign
Central Group prepares a fund of over Bt100 million to help rehabilitate the country from the worst floods in decades.
The "Central's supports...We're here thanks to you" project is launched, in line with the group's CSR strategy designed under the United Nations' four sustainability goals (culture, social equity, environment and sufficiency).
Suthitham Chirathivat, executive chairman of the group, said that this project covers three phases of rehabilitation: relief, reassurance and restore. Since September, it has launched activities under the first two phases. Career training by volunteer staff is planned for the third stage, for the restoration of houses, home appliances, temples and schools. This will be participated by different business units, like Thai Watsadu (home fixing), Power Buy (home appliances fixing), Central Food Retail (food & beverage), and Centara hotel chain (massage and spa).
"I'm inviting other volunteers to join our activities," Suthitham said.
Central Group aims to distribute 1,500 food boxes daily to flood victims for 45 days. In cooperation with SF Cinema City, it screens movies at the Government Centre evacuation shelter through November. It is mobilising funds to support the rice seedling programme.
