Briefs

LG Electronics has received 28 design awards for its products.
This year, 14 LG products have been recognised by the red dot design awards, in which a panel of 30 independent judges considered more than 4,500 products from manufacturers and designers in nearly 60 countries. LG also took 14 iF (International Forum) design awards from 2,923 nominees, and the LG Optimus UI 2.0, an Android-based smart-phone interface, was recognised for its unique user interface design.

Pulpy is best-selling juice drink
The Coca-Cola system in Thailand has announced continued success of Minute Maid Pulpy as the country’s best-selling juice drink after the launch of two new flavours, mango-orange and mixed fruits, increased sales of the Minute Maid brand by 72 per cent last year.
This year, the brand has budgeted Bt170 million for marketing activities under the concept “Surprisingly Pulpy” with brand ambassador Naded Kugimiya. It is also introducing a new 800-millilitre family size.
The market for ready-to-drink juices in Thailand has a total value of Bt10 billion. It is a highly competitive and fragmented market with more than 300 global and local brands with 2,800 stock-keeping units of undifferentiated brand equity; however, there is still a great opportunity to grow in this category, the company believes.

Starbucks helps fix school in Pathum Thani
Starbucks Coffee (Thailand) Co is joining forces with the Books for Children Foundation and the Education Ministry’s Office of the Basic Education Commission to gather more than 300 volunteers among Starbucks employees and customers to participate in a “Helping Our Communities” activity as part of Starbucks’ Global Month of Service.
The volunteers will help renovate and beautify Wat Kla Cha-Um School in Klong Luang, Pathum Thani province, and its library. The activity will take place on Tuesday from 10.30am to 3pm at the school. – The Nation