Big retailers turn to online shopping, social networks
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Aiming to cash in on the reshaping of the media landscape towards the digital-based platform, major retailers in Thailand have made a strategic move into online shopping and social networks to get connected and create a sharing community with target custo
John Christie, chief executive officer of Tesco Lotus, told The Nation that the company planned to launch an online shopping business in Thailand around the end of the year to cater to changing consumer lifestyles.
“Drawing on the Tesco Group’s best practices across the world, we are well positioned to offer the best online shopping experiences to our customers in Thailand,” he said.
Christie said Tesco was the first British grocery retailer to offer online home delivery service, which it introduced back in 1997, and annual sales of the online business had consistently grown ever since, coming in at more than
