'NiHao' magazine to launch in August, targeting affluent Chinese visiting Thailand
Access China Communications will launch NiHao magazine on August 8 as Thailand's only definitive Chinese-language travel and business guide promoting investment and all tourism-related businesses in the Kingdom.
Content will focus on hotels, spas, shopping, golf, restaurants, bars and entertainment venues, as well as properties.
Distribution will target the rapidly increasing number of affluent Chinese visitors to Thailand from mainland China, Hong Kong, Macau and Taiwan, estimated to exceed 4 million travellers in 2013.
It will also reach overseas Chinese visiting Thailand from Singapore, Malaysia and Indonesia, the company said in a statement.
Registered in Chiang Mai and with liaison offices in Bangkok and Chiang Rai, Access China Communications has core business activities in publishing, marketing and public relations focusing on travel and tourism covering China, Thailand and other Asean countries.
Available in print and online (www.NihaoMagazineOnline.com), the magazine will be distributed both in China and Thailand, mainly to embassies, selected airline lounges, deluxe hotel business centres and guest rooms, exclusive restaurants, top golf courses, national travel bureaus, major travel organisations, and at major travel fairs and conferences.
The editorial team is led by Jaffee Yee, a former regional manager of McGraw-Hill and CBS International Publishing.
His first book, “Thailand from the Air”, with more than 100 aerial photographs taken by celebrated photographer Luca Tettoni Invernizzi, set a benchmark and trend for future coffee-table book publishing in Thailand in the 80s, and helped promote some of the country’s most beautiful and scenic spots.
