DKSH expands partnership with PepsiCo
DKSH, the leading market-expansion services provider with a focus on Asia, and PepsiCo, a global food and beverage giant, recently expanded their partnership to Thailand, Vietnam, Cambodia, Myanmar and Laos - now joining forces in nine markets in Southeas
DKSH’s consumer-goods business unit, Asia’s top market-expansion specialist for fast-moving consumer goods, and PepsiCo have finalised an agreement under which DKSH will support the US company with import, marketing, sales, distribution, logistics and back-office services for its brands in Thailand, Vietnam, Myanmar, Cambodia and Laos.
The collaboration will cover all territories and sales channels within these five markets and will include world-famous brands such as Quaker, Ruffles, Lay’s Stax and Doritos.
DKSH and PepsiCo already have close partnerships in Singapore, Malaysia, Hong Kong and mainland China, where DKSH has been providing market-expansion services to PepsiCo for its imported-foods business.
“We are very proud that PepsiCo has appointed DKSH as its exclusive market-expansion services provider in Thailand, Vietnam, Myanmar, Cambodia and Laos for its leading imported food brands. This will further strengthen DKSH’s leadership position in the food and snack market,” said Somboon Prasitjutrakul, head of DKSH’s consumer-goods business unit.
“DKSH has a long and very successful presence with a strong customer base and we are confident that these local business partners will also be excited about the opportunity to have access to PepsiCo’s high-quality brands,” he added.
These new agreements demonstrate DKSH’s ability to roll out success stories from country to country. The partnerships will further strengthen its market position, while contributing incrementally to the group’s overall earnings and profitability over time, said the executive.
PepsiCo is a world leader in convenience snacks, foods and beverages, with revenue of US$60 billion (Bt1.73 trillion) last year and more than 285,000 employees.
The company owns some of the world’s most popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay’s, Doritos, Tropicana, Gatorade and Quaker.
Its brands are available worldwide through a variety of go-to-market systems, including direct store delivery, broker-warehouse, and food service and vending.
