CSR briefs

 

As of 2013, 40 per cent of the world’s ocean surfaces were covered with some form of floating plastic trash. The statistics are sobering, but a growing number of companies and organisations including Ocean Recovery Alliance are seeking solutions to the burgeoning plastic waste problem. Innovative solutions to manage plastic waste, both pre- and post-consumption will be showcased on June 6 at Plasticity Hong Kong in a debate on plastic and innovations in this sector. 

Plasticity Hong Kong is a full one-day conference designed to inspire, excite, and help move the world to follow innovative leaders who use plastic in new ways. This event follows on from its successful launch at the Rio+20 Earth Summit, and showcases new solutions, which not only help build brand value, but reduce the impact that plastic has on the environment. 

This conference fuels a “reimagining” of the future of plastics through a programme of keynote speeches, case studies, and panel discussions, where many leading players of the “plastics puzzle” are brought together under one roof. Attendees at the forum come from wide-ranging sectors, including textiles, retailing, manufacturing, recycling, design and packaging, waste-to-fuel companies, bio-plastic producers and government policy-makers. 

“The brands that will win will be the ones which admit that the communities they serve have a problem with plastic waste; which take the lead in making improvements; and which are part of that solution”, stressed Doug Woodring, event organiser and co-founder of Ocean Recovery Alliance.

 

 

 

Hitachi launches its ‘Global Brand Campaign’

Hitachi has announced a Global Brand Campaign that will convey a unified message through various media. This campaign is being run with the aim of expressing the Hitachi Group’s strategy to world markets. Under the campaign slogan “Social innovation – it’s our future”, Hitachi will target 17 countries and regions around the world, including Japan, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. 

Through the campaign, Hitachi will endeavour to build the company as a global brand in the social innovation business. 

In April 2013, Hitachi formulated the new “Hitachi Group Vision”, an expression of what the Hitachi Group aims to be in the future. Hitachi will share and garner the understanding of employees for this vision, and at the same time promote a transformation to achieve the goals of its 2015 Mid-term Management Plan under which Hitachi seeks to grow globally. 

The Global Brand Campaign will widely communicate Hitachi Group’s aspirations for the future to customers and business partners around the world, in a bid to raise the value of the Hitachi brand. 

The “Social innovation – it’s our future” campaign slogan encapsulates Hitachi’s ambition to solve various problems faced by the world. In the campaign, Hitachi has designated India, Brazil and the Middle East as regions on which it intends to focus and will proactively communicate its message in these parts of the world. By building the value of the Hitachi brand and raising its profile, Hitachi believes it can establish a competitive edge for business development going forward.