DKSH unit signs deal with Haribo
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DKSH BUSINESS Unit Consumer Goods, Asia's leading market expansion services provider for consumer goods, and Haribo have signed a contract granting DKSH the rights to market, sell and distribute Haribo's products in Singapore and Myanmar.
It marks the first time the two leading companies have entered into a partnership. DKSH with its proven track record in Southeast Asia is well positioned to assist the German confectionery company expand and capitalise on the growth of consumption and purchasing power in Asia.
Haribo, based in Germany, develops, produces and markets confectionery including “gummy bears”, other jelly sweets and licorice.
Joerg Wolle, president & CEO of DKSH Group, said the deal would enable DKSH to help grow Haribo's business in Singapore and to support its market entry to Myanmar.
“Singapore and Myanmar are very promising markets with high potential for growth. By working closely with DKSH and utilising its capabilities for value-added services, we expect to see the results of this partnership with an increased market presence and market share gains,” said Nikolay Karpuzov, regional sales director for Haribo Southeast Asia.
Somboon Prasitjutrakul, head of Business Unit Consumer Goods at DKSH, said that the fact Haribo had chosen DKSH as its market expansion services provider for its range of confectionary products, reflected DKSH’s strength and reputation in the targeted sales channels.
The new partnership will further strengthen DKSH’s market position in Singapore and Myanmar while contributing incrementally to the company’s profitability over time.
