L'Oreal project teaches hairdressing skills to underprivileged

The programme exemplifies L’Oreal’s strong belief that beauty has the power to change lives and that everyone aspires to its ideals. The memorandum of understanding signing ceremony was held at the Office of the Vocational Education Commission.

Dr Sara Ravella, executive vice president for communications, sustainability and public affairs, L’Oreal Group, and a representative of L’Oreal Foundation said at the press briefing: “Today, with the partnership of the Office of the Vocational Education Commission, Ministry of Education,

and the support of L’Oreal Foundation, a new chapter of the ‘Beautiful Tomorrows’ programme will begin in Thailand. The initiative is part of a broader programme actually initiated here and that is starting to be rolled out in several other countries around the world.

“Beauty is a powerful tool of inclusion [that] allows many opportunities for everyone and society. Beauty is a projection of ourselves, our well-being. It empowers us with confidence to create social links. At the same time, beauty also [provides] several professions for many people around the world. This conviction led us to create ‘Beauty for a Better Life’. The objective

of this programme is to give vulnerable people a chance.”

The 2013 Beautiful Tomorrows programme will start with a pilot project at Siphraya Polytechnic College in Bangkok to provide an intensive two-month training course on hairdressing techniques for the teachers at the college and a six-month hairdressing course to 40 students, with dedicated training facilities.

Sduppin Kamnuanthip, director of corporate communications and public affairs, L’Oreal hailand, said: “L’Oreal Thailand has consecutively executed the ‘Beautiful Tomorrows’ project for two years, enabling more than 100 students to re-establish their lives. The success of the programme has allowed us to receive recognition from the Asia Responsible Entrepreneurship Awards in Social Empowerment in the regional level. This has also inspired L’Oreal Foundation to initiate a similar programme under ‘Beauty for a Better Life’ that will bring together our expertise in beauty and professional hairdressing to create a new life for vulnerable people in many countries so that they can regain their stance in the society.

“We are very pleased that Thailand is the first country to sign an MoU with L’Oreal Foundation for our pilot project this year.”

Thailand’s programme will include not only abused women but educational drop-outs and young unemployed people and is committed to making a real, long-term difference to its beneficiaries. 

Dr Chaiyapreuk Sereerak, secretary-general of the Office of the Vocational Education Commission, said: “I would like to express our appreciation to L’Oreal for its commitment to helping less fortunate people through its long expertise in beauty by providing knowledge combined with practical skills. I believe this mutual collaboration will be long-lasting and

grow in the near future so that more people in need can benefit from it.”