Dentsu sets up new units in Thailand, Malaysia to meet growing clients' demand
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Dentsu Inc has established two new Dentsu Group companies - Promo Tec (Thailand) and Promo Tec Synergy in Malaysia.
Both companies are subsidiaries of Promo Tec, a company established in Singapore two years ago as a subsidiary of Japan-based Dentsu Tec to meet the increasing sales promotion needs of clients across Asia.
The consumer market is expanding rapidly in Malaysia and Thailand, and high-quality Japanese-style promotional services are in great demand, said Dentsu.
Recently there has been a rapid increase in enquiries about store development, in-store promotions and events, and it was determined that specialist companies that could provide one-stop services from planning through to implementation were required in both countries.
Promo Tec was established in Singapore in October 2011 to spearhead the Dentsu Group’s sales promotion business in Asia, and the subsequent establishment of Promo Tec subsidiaries in Indonesia and India in March 2012 – and a third subsidiary in Vietnam in June this year – has resulted in a steady expansion of business.
The two new additions in Thailand and Malaysia bring the total number of specialist promotional companies in the Asian region to six, and will further boost awareness of the Promo Tec brand name across all the regional markets, the company said.
Promo Tec Synergy and Promo Tec (Thailand) aim to position themselves at an early stage as leading sales promotion specialists in the same way as the four other companies that are already open for business.
They will work in close cooperation with Dentsu Asia, the Dentsu subsidiary which oversees operations in the Asean and Oceania region under the umbrella of the group’s global operating unit, Dentsu Aegis Network, as well as with Aegis Media’s network in Asia.
The new companies will provide clients in both Malaysia and Thailand as well as in neighbouring countries with fast and effective solutions that address their diverse and expanding sales promotion needs, Dentsu said.
However, the impact of these transactions on Dentsu’s consolidated financial results for the fiscal year ending March 31, 2014 is expected to be minimal.
