By JIRAPAN BOONNOON
Microsoft has launched the Surface Pro 3 in Thailand and 27 other economies, touting it as the first tablet with the capability of replacing a notebook computer.
Haresh Khoobchandani, managing director of Microsoft (Thailand), said yesterday that the new Surface Pro 3 was designed to deliver all the capabilities of a full-service computer in a tablet weighing only 800 grams. The Surface Pro 3 is available now at BaNANA IT and IT City stores nationwide priced from Bt29,500 to Bt69,900.
“The firm will reinvent productivity and empower every person and every organisation on the planet to … achieve more. Thailand is one of 28 [economies] such as Australia, Japan, Hong Kong, France and Germany where Microsoft [has made] available the new tablet in the global market, and we believe that the new Surface Pro 3 will replace the laptop,” he said.
He added that the firm did very well during the August 1-15 pre-order period for the new tablet. Ekaraj Panjavinin, consumer group lead at Microsoft (Thailand), said the firm conducted a survey of 400 working professionals in Thailand in June and July.
The survey indicated that 85 per cent of Thai users relied exclusively on their laptops for work and only turned to tablets for leisure – the highest percentage in the eight surveyed Asia-Pacific countries.