
Suladda Sarutilavan, director of the Tourism Authority of Thailand’s Pattaya office, said the new zoning policy is being enforced under a provincial regulation with the objective of providing more public space on the beach and improving the experience of travellers.
Tourists can choose to relax on wide stretches of empty sand or seek out deckchairs and umbrellas in designated areas.
Under the new zoning regulation, Pattaya and Jomtien beaches are now offering 10 metres of public space or sand areas for every 100 metres wide of beach-chair zone with each vendor’s concession separated from the next by one metre.
The 2.9-kilometre stretch of Pattaya Beach now offers 1.75 kilometres of public space, 60 per cent of the total area. Jomtien Beach is now offering public space of 3.4 kilometres or about 58 per cent of the total 5.9-kilometre stretch.
The remaining areas at both beaches are for deckchairs and umbrella rentals.
Authorities have also declared Wednesdays as off days for beach vendors operating on the Pattaya and Jomtien beaches to allow more public space for both local people and holidaymakers.
Prior to Pattaya and Jomtien, similar cleaning-up and zoning regulations were introduced at beaches in Phuket, Prachuap Khiri Khan (Hua Hin) and Chon Buri (Bang Saen) to ensure that international travellers and local tourists enjoy hassle-free fun when visiting the Kingdom’s resort destinations.
"We appreciate the efforts of the Thai government and the local authorities to return the natural charms to these beautiful destinations," Suladda said.
"We hope that the images of these stunning beaches will entice more international travellers to visit Thailand and immerse themselves in the ‘Thainess’ experience."