CAT expects a million users for My service
CAT Telecom expects users of its My brand third-generation cellular service to hit the 1-million mark this year with estimated revenue of Bt2.286 billion, up from Bt1 billion last year, according to Somyos Udomchokpaiboon, executive vice president for mar
Currently My has a user base of 600,000, of whom 80 per cent are in the provinces. This year My will spend Bt200 million on marketing, including expanding the number of distributors and launches of new application services.
“We position My 3G as a budget service with the cheapest data packages,” he said.
One of My’s budget packages is priced at Bt99 per month for unlimited data access at a speed of 384 kilobits per second.
The My pre- and post-paid mobile-phone service is part of the CAT-True Corp 3G partnership. CAT wholesales the 3G bandwidth on the 850-megahertz spectrum to True’s subsidiary Real Move to resell the service under TrueMove’s H brand, while CAT resells the service under the My brand. Another reseller is 365 Communications. CAT is set to bring in another three resellers this year, including Tesco Lotus.
CAT forecast a drop of revenue from mobile-phone service this year to Bt23 billion, from Bt24.4 billion last year, because of lower revenue from providing network roaming service to another True subsidiary, Real Future. It expects to post Bt4 billion in roaming revenue from Real Future this year.
