Isuzu sees big sales opportunities in Laos and Cambodia
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Launching the New ISUZU MU-X in Laos in August 2014, Isuzu Motors International Operations (Thailand) Co Ltd has sold more than 100 units of such model in the country, according to Vientiane Times.
In Cambodia, after its launch in October, they have only sold 25.
The company admitted that there is plenty of work still to be done in the countries.
This year, it expects sales of the new vehicle in Laos will reach more than 300 and for the D-Max they will go over 1,000, while in Cambodia they expect at least 130 and 300 respectively.
In Laos the market for pickups is 40 per cent of the total for four-wheeled vehicles as it proves to be the most convenient way of combining commercial and private use.
Managing Director of Isuzu Lao Service Sole Co Vilasaykham Philaphandeth said the company this year expects to sell more than 1,000 of the new ISUZU MU-X and D-MAX.
The company during March 28-30 organised trips to Thailand for VIP customers and members of the media from both Laos and Cambodia to Thailand.
On their trip to Thailand the dealers from the two countries visited the factory to see the production process and test drive the Isuzu MU-X on the road to discover its capabilities and functions.
