BEC teams up with Japan's Avex
BEC-Tero Music has teamed up with Avex, a Japan-based music company, in its quest to strengthen its presence in the Asian music market.
Avex is Japan’s No. 1 fully-integrated entertainment provider and music label incorporating in-house popular artists such as Ayumi Hamasaki, Namie Amuro, Kumi Koda, AAA, EXILE, J Soul Brothers, Generations, E-Girls and May J.
Under the cooperation, BEC-Tero Music will be the sole caretaker of AVEX music contents including songs, artists and marketing activities in Thailand, compared with previous cooperation which only distributed contents and organised the shows of some artists in Thailand.
“This business partnership is timely and sound in line with market uptrend of Asian music and future prospect. Moreover the combined reinforcement of Avex business specialisation in J-Rock and J-Pop in Asia region and BEC-Tero Music expertise in entertainment contents and digital service providing will expand Asia music fan base to reach every segment in even wider market on top of existing Thai and international music admirer groups. Initially, the cooperation will be a joint-marketing to serve music contents from Avex leading artists to distribute in CD and digital format. In the future we plan to expand distribution through new channels as well as organising meet-and-greet activities for music fans to complete objective of BEC-Tero Music in becoming Thailand’s leading digital content hub operator.” said Paul Manatthaworn, general manager of BEC-Tero Music.
