Carabao wins sponsorship deal with Reading FC

FRIDAY, JULY 03, 2015
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ENERGY-DRINK company Carabao Group on Monday will announce a major shirt-sponsorship deal with Reading Football Club, a Thai-owned soccer club in the English Championship.The sponsorship is aimed at raising awareness of the company's products among soccer

Via its official website, Reading FC announced the sponsorship deal with Carabao, which will see its name appear on the club’s home shirts for the 2015-16 season. The shirts will go on sale on July 11 at www.readingfcdirect.co.uk.
The Carabao deal, though, allows the club to have a separate sponsor for its away kit.
For the home kit, the new design features the club’s iconic hoops all around the shirt. The stylish kit will be worn for the first time next Wednesday when Reading take on the Thailand Premier League All-Star team in Bangkok.
The new 2015-16 away strip will not be available for fans to purchase at the start of the season. The official launch of the kit is expected during the new Sky Bet Championship campaign.
Carabao is the third Thai brand to have signed for a shirt sponsorship with a British soccer team after Chang signed a deal with Everton in 2004. King Power also had its brand on the jersey of Leicester City, which is owned by the company’s chief executive officer, Vichai Srivaddhanaprabha.
Before the start of the 2014-15 season, Reading was purchased by Samrit Bunditkitsada, a Thai businessman who owns the Thailand League’s Police United FC, with a total volume of 35 million pounds. However, John Madejski remains the club’s director.
The team is currently in the Championship level and settled at 19th in the 2014-15 season.