Central Group's community goods project rakes in Bt200m
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CENTRAL GROUP has succeeded in selling Bt200 million worth of local goods under the "Central Group for Our Community Products" project since 2012.
About 690 items from 72 communities in 31 provinces nationwide are stocked by Central Group units Food Hall, Tops, HomeWork, Thai Watsadu, and Baan and Beyond.
Central Group will partner with the Commerce Ministry to hold a Bt6-million “Community Products Fair” next week featuring more than 100 highlighted items. The event, from July 21-24 at CentralWorld, is expected to draw some 10,000 visitors and generate about Bt500,000 in sales a day.
Busaba Chirathivat, executive vice president for corporate communications, said yesterday that Central Group launched the project four years ago to help create jobs and sources of income for communities countrywide through the retail experience and knowledge of the group garnered over 68 years.
Communities will be educated and strengthened so that they can turn out high quality products for the modern market.
Products under the scheme are increasing constantly. Today, there are 72 communities and 690 products, including processed food, organic fruits and vegetables, health and beauty products, and home decorative items and accessories.Communities can make money from local wisdom, and their income rises by 50 per cent.
Central Group also aims to elevate communities to become small or medium-sized enterprises in the future to help drive the economy and responds to the government’s policy to support local wisdom and make local products internationally recognised.
