US lodging group enters Thailand

A series of newly-built hotels is planned to open across Thailand between 2017-2020 in all major tourist locations.

With over 400 properties in the United States, Red Roof targets domestic travellers looking for cost-effecting lodging solutions. It is banking on the study that there will be over 148 million domestic travel-related trips forecasted for Thailand travellers in 2015.

Paragon Hotels was established for the new business. It is a unit of Paragon Partners, a property-specialised investment house.

Targeting both leisure and business international and domestic travellers, Paragon Hotels hopes to eventually build Red Roofs hotels across the Asian continent in Myanmar, Laos, Cambodia, Bangladesh and other countries, expanding Red Roof's presence. 

"With the first series of locations strategically selected by Paragon Hotels expected to roll out throughout Thailand, Red Roof will have immediate brand density and exposure across the country," notes Phil Hugh, Chief Development Officer, Red Roof. "This is one of the most aggressive implementations of Red Roofs we've ever attempted and we partnered with Paragon Hotels because we were more than confident that they could undertake this venture."

Red Roof has pet-friendly properties, offering fee-free stays for pets at over 400 hotels in the US.