Top beauty-trade show shapes up amid rising Asean demand

The second edition of the "Beyond Beauty Asean-Bangkok 2015" event, organised by the Federation of Thai Industries together with Informa Exhibitions and Impact Exhibition Management, aims to be a one-stop platform to introduce beauty and cosmetics products and innovations to support the rising demand in Asean.

The three-day event that ends tomorrow brings together more than 350 leading exhibiting companies and brands from across the world. It features 11 national pavilions: mainland China, Germany, Indonesia, Italy, Japan, Malaysia, New Zealand, Singapore, South Korea, Spain and Taiwan.

It also features a series of international conferences and activities to provide the beauty industry a reliable platform to share industry updates, trends and innovations and guide the Thai beauty industry to manage healthy and sustainable growth.

Bangkok is considered a growing hub for the beauty industry in Southeast Asia. The Asean market of more than 600 million people is estimated to be worth more than US$14 billion (Bt508 billion).

Supant Mongkolsuthree, chairman of the Federation of Thai Industries, said the event was a great opportunity to promote Thailand as a hub for Asean health and beauty markets and elevate the advancement of Thai knowledge in the fields to the next level. Supant ; and to fulfill the needs of the world market which recently has a market value of more than 15 billion USD or 7 percent of the world’s cosmetic market.

"Thailand is unquestionably the largest manufacturing base in Asean and is ranked 17th worldwide in the export and manufacture of cosmetics products. This event is truly the all-in-one health and beauty-trade exhibition. It is indeed an honour to be a part of this one-of-a-kind, trade show that takes place in our home country.

"I am confident that Beyond Beauty Asean-Bangkok 2015 will bring value to both exhibitors and visitors, as well as to the government and private sectors. This trade show will provide many business opportunities to bridge companies and industry players to find efficient solutions and advance their beauty businesses," Supant said.

Industry Minister Atchaka Sribunruang said the event was the absolute one-stop trade platform, showcasing beauty and cosmetics innovations, products and trends. The exhibition was a gateway to shore up Thai brands and ensure Thai small and medium-sized enterprises are known in the international market.

"The ministry recognises the intention of supporting Thai SMEs and entrepreneurs; we are delighted to be a part of organising this international beauty trade platform, which cements its position as the largest and most comprehensive beauty-trade show in Asean," Atchaka said.