
The Tourism Authority of Thailand (TAT) on Sunday celebrated the 28 million visitor through Suvarnabhumi International Airport this year.
The agency expects a total visitor number of 28.8 million this year, slightly higher than the original projection of 28-28.5 million.
Juthaporn Rerngronasa, deputy governor for international marketing for Europe, Africa, Middle East and Americas at the TAT, said a lot of the large volume of foreigners tourists travelling to the Kingdom over the next fortnight were coming to celebrate Christmas and the New Year.
Private sector entities such as the Tourism Council of Thailand (TCT) earlier forecast the country should receive up to 30 million tourists this year due to large numbers of visitors arriving from China. The TCT is still optimistic about the situation for the remaining weeks this year despite the market facing many negative factors.
Ittirit Kinglake, president of the TCT, believed the deadly bomb blast in Bangkok in August and violence in some western countries were key factors negatively affecting inbound business.
The country’s previous highest number of tourists was at 26.5 million in 2013, with the figure falling to 25 million last year.
Travel operators said many tourists would avoid travelling into Europe and the Middle East and shift their plans to Thailand.
"Travel companies in Russia have been ordered [by the Russian government] not to bring tourists into Turkey due its current conflict [with the country]. This will be good for Thailand as the Russia market should bounce back," said a spokesperson from an inbound tourism company.
The spokesperson added that tourists from the Middle East would not travel to Russia, and Thailand had become a new choice.
Tourists and travel companies in the Middle East recently named Thailand the best holiday country in the world for 2015.
They were polled in a survey conducted by Ultratravel Middle East Magazine. Thailand beat Australia, the Maldives, South Africa and the US.
In Rome, the TAT’s office is promoting Thailand as sport destination due to the many sporting facilities in the country that are on par with international standards.
It is also promoting the fact that the county has a long list of regional and international sports tournaments taking place every year.