FRIDAY, March 29, 2024
nationthailand

US SD-WAN solutions firm eyes Thailand

US SD-WAN solutions firm eyes Thailand

SILVER Peak, a US-based provider of broadband and hybrid WAN solutions, sees Thailand as a market with huge growth potential in software-defined wide-area-network (SD-WAN) solutions, and one in which it expects to generate ten-fold revenue growth next year.

Tricia Png, regional director, Asean, said the company originally introduced its SD-WAN solutions in the global market last year, and had made them available in Thailand this year.
SD-WAN is a specific application of software-defined networking (SDN) technology applied to WAN connections, which are used to connect enterprise networks – including branch offices and data centres – over large distances. 
The company’s strategy is to distribute its solutions via two tiers of business partner: global partnerships, and technology partners and service providers such as Westcon-Comstor, Ingram, Dell, Fujitsu and Hitachi.
Silver Peak already has three enterprise customers in the Kingdom, and expects next year’s revenue from the Thai market to be 10 times greater than the estimated level for this year, she said.
The main focus is the enterprise market in areas such as manufacturing, finance, insurance, multinationals and education. 
“Thailand is a key market for us. We are also continuing to invest, create sales activities and providing a training programme in order to leverage partners in the market. 
“Thailand also has huge growth potential, not least for data centres. This offered a very good opportunity to enter the market, and we are confident about our market expansion and growth, as enterprises and service providers are rapidly migrating key business applications to the cloud,” the regional director explained.
The company now has an office in Singapore to service its business in Asean countries, supporting sales, marketing and training. 
Shayne Stubbs, Silver Peak’s vice president, Service Providers and Cloud, said the company’s SD-WAN solutions centralised management, which helped enterprises and service providers to flexibly and securely connect users to applications via the cost-effective source of connectivity, without compromising network or application performance, while reducing complexity and lowering WAN costs. 
They also create performance in order to improve network connectivity over any link, visibility and control that enables the management of data on the cloud, as well as coming with edge-to-edge security and extensibility, he said. 
IDC, the IT market research and analysis firm, has forecast that the global SD-WAN solutions market in 2020 will be worth US$6 billion (Bt213 billion), he said. 
 

nationthailand