FRIDAY, March 29, 2024
nationthailand

Chevrolet names new sales director/Thailand

Chevrolet names new sales director/Thailand

PIYANUCH Chaturaphat has been appointed director of sales and network for Chevrolet Sales Thailand, effective February 16.

She will be based in Bangkok and report to GM Thailand and Chevrolet Sales Thailand managing director Wail A Farghaly. Her primary duties will include overseeing the Chevrolet brand’s sales and dealer-network operations across Thailand.
“We are pleased to have Khun Piyanuch joining our GM Thailand leadership team,” Farghaly said. “She has extensive experience in automotive sales, network development, sales training, customer management and marketing. 
“Her expertise will help us to continue growing the Chevrolet brand while strengthening our dealership facilities in the all-important Thai market.”
Piyanuch comes to Chevrolet Sales Thailand from Nissan Motor (Thailand) Co, where she had been general manager of sales since July 2015. 
She earlier served as general manager of sales operation management and general manager of customer management and training at Nissan.
Piyanuch began her automotive-industry career as manager of marketing at Auto Technic (Thailand) Co before becoming senior manager of sales training at Mercedes-Benz (Thailand) Ltd. 
She has a bachelor’s degree in business administration from Chulalongkorn University.
Chevrolet sold 14,931 vehicles in Thailand last year. It says it received a strong boost from the introduction of the locally produced Colorado pickup truck and Trailblazer sport-utility vehicle. 
In 2017, the brand is rolling out additional models and growing its range of services, including “Connection Centres” at its dealerships nationwide.
 

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