Selfie fans the focus of Chinese brand Vivo’s |new smartphones

The focus on the front camera, said Vivo Mobile Indonesia brand manager Edy Kusuma, was the company’s way to tap into the millennial demographic, based on research that suggests millennials are more inclined to take selfies and therefore make use of a smartphone’s front camera.
Vivo noted that the V5Plus’s release follows impressive demand for the previous model, the V5, in the Indonesian market. “We want to give greater satisfaction to our customers by continuing our innovation on selfie technology,” Edy explained at the phone’s launch event on Friday.
Software features of the new V5Plus include a more refined short refocus feature and the Bokeh feature, which enables the user to blur one subject while focusing on another when taking photos. It will be available for purchase next week.
Vivo currently has no plans to open a research and development centre in Indonesia but it does plan to do so in Japan, adding to its existing research centres in several Chinese cities and the US.
The company noted that it complied with the government requirements to have 30 percent locally produced components in smartphones, but did not elaborate on the proportion local hardware and software in meeting those requirements.