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Audi Thailand enjoys good Motor Show 

Apr 10. 2017
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By The Nation

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Audi Thailand is delighted with its performance at the “Bangkok International Motor Show” (BIMS), notching up 184 orders at the 12-day auto extravaganza that ended on Sunday.

Krisada Lamsam, president and chief executive officer of Meister Technik Co Ltd (Audi Thailand) – the newly appointed Audi importer and distributor for Thailand – said the Audi booth had attracted a large number of visitors daily thanks to the wide variety of products on display.

“Our policy is offering a wide range of right products at the... right price, allowing us to cater to different customer groups,” he said.

Current Audi products in Thailand are priced from slightly above Bt2million through to Bt18 million for the flagship R8 sports model.

“Special offers that satisfy Audi customers also helped us secure successful sales figures at the BIMS,” Krisada added.

This was the first time that the company had participated in a major auto event.

“We have a strong intention to revive the Audi market in Thailand and put the brand back into the hearts of the Thai people again,” Meister Technik’s chief said.

Popular models at the Audi booth included the TT coupe, priced at Bt3.199 million, and crossovers such as the Q5 and Q7.

Dealer applications for Audi were also starting to pour in, Krisada said.

“Since we staged the press conference launching the company and took part in the Motor Show, a large number of dealership applications have been received, and we have decided to speed up new branch and dealership openings,” he explained. “This will allow us to service customers more efficiently, as well as cater to the growing demand for Audi products.”

By the end of this year, there will be three full-fledged Audi outlets – on Phetchaburi Road, Audi Lighthouse on Praditmanutham Road, and in Thon Buri.

Next year, at least three further Audi dealerships will be operational in Bangkok, the Northeast and Phuket.

By 2019, there will be at least 10 Audi outlets countrywide, with new outlets opened that year in the North, the East and Bangkok (two).

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