Jomtien hotel caters to Russian guests 

The hotel has introduced Russian language guestinformation materials, such as hotel fact sheets and menus, as well as employing Russianspeaking front office staff. 
The 260-room hotel is also forming strategic marketing partnerships in Russia, including a deal with travel website Tophotels.ru, which it hopes will dramatically increase awareness of the hotel. Teams from the hotel are also visiting Russian cities regularly to showcase the property and highlight its desirable locaฌtion next to Na Jomtien Beach. 
“Over the past year we’ve seen a significant increase in the number of Russian guests choosing our hotel, particularly families. The market has certainly bounced back and Russian travellers have rediscovered this part of Thailand,” said Marc Sittl, the hotel’s general manager. 
“Russian guests’ expectations have also evolved over the last few years, movฌing away from pricedriven stays. Luxury facilities, gourmet food, and exclusive activities like sailing and golf are all high on their holiday wishlist.” 
Recently published research by hospitality consultancy C9 Hotelworks shows that the new wave of Russian visitors spend an average of 34 per cent of their holiday budget on accommodation and 22 per cent on food and beverages.