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Daimler expanding Fuso brand in Thailand

Jun 09. 2017
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By The Nation

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Daimler Commercial Vehicle (Thailand) Ltd (DCVL) is further strengthening its commitment to Thailand, with an expansion of its Fuso brand commercial vehicles operations as well as launching Fuso brand businesses, including Fuso Leasing.

“At the same time DCVT’s ever developing Thai operations are setting deep roots, with local content, local assembly, local warehousing and local dedicated training for its nationwide dealer network staff,” Sascha Ricanek, chief executive officer of DCVT, which is an integral part of Daimler Asia and its regional Southeast Asia network, said.

Fuso, the Daimler commercial vehicle brand in Thailand, will include not only truck sales, but also Fuso Leasing, offering finance and leasing services with local market flexibility; Fuso Protection, providing insurance geared to this sector; and Fuso Oil. The Fuso brands and services, set up specifically for the Thai market, will bring a level of customer dedication previously unseen in Thailand, Ricanek said.

Ricanek comes to Thailand with over 15 years’ experience with Daimler in Asia and Europe, including 10 years in commercial vehicles.

“Fuso, with many years here, has developed a real understanding of the Thai market. Our vehicles are available to be ordered now and our dealers are ready,” said Ricanek.

Southeast Asia remains one of the world’s fastest-growing commercial vehicle markets. DCVT is looking to capitalise on this significant demand and further build its leadership position with the full support of Daimler and Daimler Trucks. Fuso in Thailand is now able to incorporate all services, knowledge and pioneering technologies into a one-stop service for the Thai market with the establishment of DCVT.

In addition, with the establishment of Fuso Leasing to support Fuso customers, there will be greater purchase flexibility and an enhanced customer experience. Mercedes-Benz Leasing (Thailand) managing director Supavut Jiramanusnakom will oversee Fuso Leasing which is the financial service provider for the Daimler Group’s products in Thailand.

At the second Thailand International Truck Show, Daimler is showcasing its products and services from Thursday to Saturday, at Impact, Muang Thong Thani.

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