Trend Micro aims to lift revenue 25%

Piyatida Tantrakul, country manager for Trend Micro (Thailand), said the company’s targeted revenue gain for 2017 would take place against a backdrop of an estimated 15 per cent increase in the overall Thai market for security software.
Driving the revenue growth will be features such as XGen security, including signature-based detection, behaviour analysis, machine learning, and so-called sandboxing to better protect networks, endpoint and hybrid cloud environments. 
XGen security, which is in all Trend Micro’s products, is “a unique blend of cross-generational threat defence techniques that are continually evolving and optimised for each layer of security – user environments, networks and hybrid clouds – to best protect against the full range of known and unknown threats”, she said. 
She adds: “It is designed to protect users and organisation in their daily activities, with centralised visibility and control to speed response times for IT.”
XGen sits alongside what Trend Micro calls global threat intelligence and centralised visibility and control.
The company says its strengths in these areas come from its business focus on the banking, telecommunications, manufacturing and government sectors. 
Dhanya Thaklar, managing director, Asia Pacific, at Trend Micro, said cyber threats were increasing not only in Thailand, but across the Asia-Pacific region and globally. 

Top three concerns 
The top three security threats in the first half of this year were ransomware such as that unleashed during the WannaCry attacks. System vulnerabilities, such as unpatched systems that lead to extensive disruptions to operations, account for the second group of threats. 
Malware, which spreads as a result of insecure systems, is the third threat. Malware infections, in particular, take hold in systems with unpatched vulnerabilities, the company said.
TrendLabs reported that it found 99 per cent of ransomware comes from emails and Web traffic. The malicious software halts productivity and service delivery, resulting in the loss of data and “core competencies that are critical to business competitiveness”.
TrendLabs also reported that in the first haft of this year, ransomware had attacked over 300,000 computers in 150 countries. 
Losses from the WannaCry attacks could amount to US$4 million, it said. The firm in the first haft of this year blocked more than 1.2 billion ransomware attacks around the world. 
“Around 33.7 per cent of all those attacks happened in the APAC region,” Thakkar said. “India leads with 26 per cent of attacks in the region, followed by Vietnam, where the company detected security threats at the level of 15 per cent. Meanwhile, the firm able to detect ransomware on computers in Thailand at the 4 per cent level. This meant Thailand ranked at No.8 in the APAC region.”
He said that the Asia-Pacific region had suffered from cyber attacks in the first haft of this year at a disproportionate rate.He said that the APAC region suffered from cyberattacks disproportionately in the first haft of this year, proving that there is still a chasm between cybersecurity awareness and taking action the region has yet to bridge. The firm has been continually constructing a comprehensive threat intelligence database and innovating new products to against the cyber attacked.The firm moreover also announced the lunch of a corporate venture fund to explore emerging technology such as Internet of things (IoT) with an initial investment US$100 million, this venture fund will allow Trend Micro to nurture a portfolio of startups.