At A Glance

Samsung and the Samut Prakan Institute for Skill Development Region 1, under the Department of Skill Development, have organised the fourth Samsung Smart Service Contest. 
This annual service skills competition is aimed at strengthening a goal to offer flawless service experience to |customers.
 Samsung is trying to improve the service skills of workers at its Samsung service centre across the country under the nationally accredited Thailand’s National Skill Standard. 
For this year all tests and certification processes for eligible participants were carried out with help from the Samut Prakan Institute for Skill Development Region 1. 
The awards ceremony at the institute was presided over by Joung Sung Park, director of service department of Thai Samsung Electronics. 
Five certificates were given to winners Suparerk Niyom, for the category of audio visual; Yuttana Jiemrattana, for handheld phones; Kittiya Chamchoy, for receptionist work; Supat Thongklieng, for Galaxy consultant; and Wara Changchin, for air conditioners.

Saha Lawson awards franchise rights to Susco

Saha Lawson Company Limited, the operator of the Lawson 108 Japanese convenience store chain in Thailand, has awarded franchise rights to Susco Plc to open Lawson 108 stores at its petrol stations and other locations.
The first franchise store under the agreement was recently opened at Susco Amata City petrol station in Amata City Industrial Estate, Rayong. This franchise store is Lawson 108’s 92nd store in Thailand.
The top management of Saha Lawson attended the opening of the Rayong store, led by Koichi Hirose, managing director, and Makoto Yoshikoshi, chief financial officer and general manager of the human resources division. They congratulated Susco Public Co Ltd, led by Chairit Simaroj, managing director, and Marvee Simaroj, executive director and deputy managing director for operationS.

Syn Mun Kong offers discount with ad

Syn Mun Kong has just launched an online ad for its health insurance products that provides discounts on insurance premiums based on different levels of health condition and fitness. “But you do not have to be athlete, anyone can get a discount,” the company said. “Instead of seeing people stay healthy by eating clean food or exercise in their advertising, we see how just living in Bangkok could also make you ‘healthier’ and it is portrayed in an amusing way.” 
Entitled “SMK Fit: Thank you Thailand, for keeping us fit”, the online ad campaign “helps deliver business impact by creating social buzz among Bangkokians and expats living in Bangkok”, the company said.
 Within the first 24 hours, the campaign attracted 1.5 million views, 8,600 shares and 58,900 interactions, and earned US$183,000 worth of free media. The online content is also shared by Thailand’s top online publishers, including MarketingOops, The Standard and Mango Zero, and it is expanding its reach to wider audiences.
Arm Buddhaphol, associate creative director of Rabbit’s Tale, Digital Creative Agency, said that he created the “SMK Fit: Thank you Thailand, for keeping us fit” advertising campaign from his own experience.
“I do not drive, commuting in Bangkok through public transportation or bicycle. Just like other Bangkokians, I am always facing many troubles on my journey and daily routines in town. I always wonder to myself why I’m so fit and able to bear these things,” he said.
“I turn those difficulties into satirical humour in the online ad campaign to make people be more aware and realise that by just living their daily life, they are fit enough to get discounts from the SMK Fit campaign.”
Syn Mun Kong has offered the “SMK Fit” health insurance campaign in hope to encourage customers who stay fit and healthy to enjoy a special discount on insurance premiums of up to 15 per cent, depending on the condition of their health. Under the campaign, customers will enjoy larger discount on insurance premiums if they are fit and healthy. It is based on the basic idea of insurance that highly focuses on health support, and its customers, who are healthy and fit, should enjoy a lower risk of getting sick than those who are unhealthy and unfit. Consequently customers, who have higher levels of fitness and health, should pay less on insurance premiums than those who have lower levels of fitness and health.
Although Syn Mun Kong is best known for car insurance, the company also has a strong business in the field of health insurance. Syn Mun Kong is the first company in the market offering health insurance policies dependent on differing levels of health and fitness, for over six years, with the focus on providing health promotion and support, not just providing health insurance coverage.

Siemens stages photo contest for sustainability

Siemens is hosting its inaugural Flash Forward Thailand photo exhibition to demonstrate how the company instils sustainable thinking in every aspect of its business in Thailand.
The photo exhibition at Duke Contemporary Art Space showcases images of Siemens sustainability practices created by Siemens employees to document and share the company’s contributions to Thailand where it has been operating for more than 117 years. 
“This photo exhibition is designed to recognize the great work Siemens people are doing in marrying successful business practices and good sustainability practices,” said Siemens Thailand president and CEO Markus Lorenzini. “These amazing photos are evidence that our sustainability platform is making strong contributions to the development of Thailand.”
Siemens built its sustainability methodology, called Business to Society, based on the United Nations 2030 Agenda for Sustainable Development. Siemens focuses on five aspects of sustainability: economic development, human capital, the environment, quality of life and community.