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Adidas boasts 40% sales boost

Sep 12. 2018
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By The Nation

DHL eCommerce, a division of the world's logistics company Deutsche Post DHL Group, has facilitated growth of over 40 per cent for Adidas Thailand's retail revenue by enabling deliveries for the site.

The e-commerce channel launched in June 2015 and since co-operating with DHL in May 2017, Thai consumers are able to have their purchases delivered the same-day or next-day within greater Bangkok and 2-3 days elsewhere.

Jirot Paowisit, Adidas' operations boss, said: “E-commerce is making a true impact not only in the way we sell and deliver our products but also in how we engage our consumers. We are pleased to make Adidas products more easily and conveniently available and we are excited to work with a strong logistics partner like DHL. Besides the excellent delivery service to our customers, their solutions have enabled us to fulfil more orders a day by optimising our operations for fast e-commerce fulfilment."

Kiattichai Pitpreecha, DHL eCommerce chief, said: "Over 57 per cent of shoppers will probably not shop with a retailer again if they had a bad delivery experience, showing how important the quality of delivery is for a retailer's brand image and customer loyalty. We are proud to enable Adidas to deliver quickly and conveniently to their consumers with a successful delivery performance of 99 per cent consistently since we started shipping for them in 2017."

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