FRIDAY, March 29, 2024
nationthailand

Bitec lines up Asean, international events in line with vision of premier MICE destination

Bitec lines up Asean, international events in line with vision of premier MICE destination

THE BANGKOK International Trade and Exhibition Centre (Bitec), Thailand’s first purpose-built exhibition and convention centre with state-of-the-art features, is setting out for global recognition as a leading trade and exhibition centre.

For the second half of 2018, Bitec is rolling out Asean and international events in line with the Thailand Convention and Exhibition Bureau’s (TCEB) vision to position Thailand as a premier MICE (meetings, incentives, conferencing, exhibitions) destination. Its target is 30.1 million MICE visitors in 2018, with an estimated economic value of Bt174 billion. Up to 1.19 million people are expected to come from foreign markets, generating revenue of Bt112 billion, and 29 million people from domestic markets, accounting for Bt62 billion in revenue.
TCEB has accredited Bitec with a certificate of Thailand MICE Venue Standard 2018.
In the first half of this year, Bitec and its new zone, Bhiraj Convention Centre has held many international events, such as the Taiwan Expo 2018, ProPak Asia 2018 and Asean Beauty 2018.
More tradeshows and international events are slated in for the coming months, such as World Sugar Expo and Conference 2018; Cosmex 2018 – an Asean exhibition on manufacturing technology, machinery, packaging for cosmetics, personal care and dietary supplements; and Metalex 2018 – an international machine tool and metalworking trade exhibition.
“This year, Bitec is focused on meeting consumer demand, with a state-of-the-art entertainment venue, meeting centres and event halls that are fit to accommodate world congress, international conventions, as well as lifestyle events and parties. At the same time, we are also putting a lot of focus on developing our personnel, as a move towards elevating Thailand to the forefront of the MICE industry in Southeast Asia,” Panittha Buri, Bitec’s managing director, said.
The exhibition centre has over 70,000 square metres of event space, separated into different zones. 
It recently invested in improving its facilities and services to enhance its competitive edge in attracting players from the domestic and international market. 
Bitec’s new facilities offer not only an upscale and spacious location, but also a full in-house specialist team that is on hand to ensure a successful event delivery for corporate clients and event organisers. 
The centre is located on Bangna-Trat Road in Bangkok and is only 14 kilometres from Suvarnabhumi International Airport. There is also a skywalk linking Bitec to the BTS Bangna station. 
 

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