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Legal-software promoter unveils ‘Legalise and Protect’ campaign

Mar 13. 2019
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By The Nation

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BSA campaigns to help business leaders address the ongoing issues related to the use of unlicensed software.

The campaign aims to reach thousands of business leaders with messages about the legal, productivity and security benefits of using licensed software. 

BSA suggests that thousands of companies in Thailand continue to use unlicensed software assets, posing serious business and security risks. 

BSA suggests that, as a result of the campaign, thousands of companies will legalise their various software products, moving from unlicensed and insecure software to legal software assets.

“Today is all about legalising software and protecting companies from the dangers of unlicensed software,” said BSA the Software Alliance senior director Tarun Sawney. 

“Our goal is to help business leaders understand the imperative to legalise and to recognis that investing in legalised software is good for their security, good for corporate reputation, good for corporate productivity and good for their bottom line.”

BSA is working with governments in major Southeast Asian markets to help the business communities understand the economic benefits of using legal software. 

According to IDC, business gain an average increase in profits of up to 11 per cent based on legalised software assets and good management of software assets according to international standards. 

As a matter of national competitiveness, government leaders are encouraging the business community to convert to legal assets.

“We recognise that companies using legal software perform better, protect data better and bring more benefits to a country,” said Tarun. “Good and profitable corporations must use licensed software assets to protect the interests of their clients, their data and ultimately the health of their business.”

BSA is launching the “Legalise and Protect” campaign this week in Thailand, Indonesia and the Philippines. 

BSA launched a similar campaign in cooperation with the Vietnamese government earlier with positive results. 

Companies targeted in the campaign are in a wide range of industries, including but not limited to manufacturing, IT, finance, professional services, construction, healthcare, consumer goods, engineering, architecture and design.

In the months ahead, BSA will launch public education efforts to ensure business leaders are aware of the risks of using unlicensed software. 

This will include marketing, communications, social media content and in some cases, direct appeals to businesses to ensure their software assets are fully licensed.

The Asia-Pacific region has the highest rate of unlicensed software use in the world, at 57 per cent.

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