THURSDAY, March 28, 2024
nationthailand

TQM partners with insurance broker TJN for sustainable growth

TQM partners with insurance broker TJN for sustainable growth

TQM Corp is acquiring TJN, an insurance broker for car dealers and major car importers with sales of Bt30 million in 2018.

 The move fills a revenue gap and allows for sustainable growth.
TQM is appointing two executives and has unveiled a five-point strategy: 
• Partnering with up to 100 dealers this year and another 10,000 independent insurance agents within five years;
• Upgrading all services to TQM standard; 
• Using advanced technologies to support sales and agent via the “TJN Anywhere” application; 
• Building a professional sales team;
• Developing and personalising new products for target customers. 

TQM partners with insurance broker TJN for sustainable growth

The strategy is the key to hitting a Bt100-million goal this year and Bt2 billion in the next five years. 
“The acquisition of 100 per cent of TJN Insurance’s common stock completes TQM’s strength for car dealers and car importers,” said TQM president Unchalin Punnipa. “As a specialist in the business, TJN sold 30 million insurance premiums in 2018.
“These customers are car dealers and importers, including super cars. They are both mass and niche markets. TQM already serves this group, so it is not a big challenge to take care of them. Indeed, it is a great opportunity to get new customers.”
Chief executive Napassanun Punnipa said TQM had appointed Ekkorn Ariyatripong and Kietsuphat Janchay as co-CEOs.
“Both have been experienced executives in the insurance business for more than 20 years,” he said.

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