OR accelerates its entry into Thailand’s health and beauty market

Disathat Panyarachun, OR Chief Executive Officer, and Katsunori Sugiura, Sugi Holdings Representative Director & President, jointly signed a memorandum of cooperation in Tokyo.

This collaboration aims to explore Thailand's health and beauty market, offering a diverse range of quality, affordable, and distinctive products tailored to Thai consumers.

Disathat highlighted Thailand's position as Southeast Asia's second-largest health and beauty market, valued at 350 billion baht in 2022. With strategic international and local partnerships, OR plans to capitalize on this opportunity by introducing a novel retail format that provides a seamless shopping experience both offline and online.

The platform will feature unique and affordable products from Japan, Korea, and Thailand, propelling the company into a new growth trajectory.

Under the memorandum of cooperation, Sugi contributes Japanese health & beauty products, knowledge, and technology, while OR utilizes its extensive nationwide physical network and Blue Plus loyalty program to drive growth in the Thai Health & Beauty retail market. Together, OR and Sugi aspire to enchant Thai customers with a new store concept slated for launch in 2024.

Sugi oversees various subsidiaries, including Sugi Pharmacy with 1,500+ stores in Japan and Sugi Medical, providing medical care and nursing services. Emphasizing customer-centricity, Sugi envisions a personalized healthcare system. Nanotechnology serves as a crucial element in enhancing product effectiveness, setting Sugi apart.

OR is dedicated to establishing a thriving presence in the Health & Beauty sector, collaborating with strategic partners to deliver high-quality offerings that meet the health & beauty needs of consumers throughout Thailand.