Koh Samet business plan proves a winner
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Kasetsart University Sri Racha Campus' business plan recently won the first prize of a competition.
Students at the university had created the business plan that helped promote tourism on Samet Island during the rainy season, which usually attracts low tourist numbers.
Their plan won the 6th One-2-Call! BrandAge Award with the theme “Tic Tac Tour” around Thailand, taking photos, sharing them with others and then showing your ideas.
This competition allowed university students to create business plans that helped promote tourism in different parts of the country.
As many as 620 teams from 68 universities had submitted marketing communication plans to the judges, in which they had to hand in a book with the plan and do a marketing plan for online promotion.
So, they produced a real clip used to promote the tourist destination they chose and disseminated it online to promote the place.
Six teams representing each region competed in the final round. The winning team was given Bt200,000 in cash and a trophy. All the six teams got Bt20,000 each while others that were the second and third in each region were given Bt10,000 and Bt5,000 respectively. Also, lecturers who were advisers of these teams were awarded an amount of money.
The awards were worth Bt600,000 in total.
Somrudee Khaoto, a member of the winning team, said her team had created the plan to boost tourism and stimulate the economy of local communities on the island during the low season along with conserving the environment.
As tourists prefer not to travel to the island during the rainy season because of concern for their safety, the team also communicated with tourists by reporting weather forecasts on a website so they could check before travelling to the island. It also ensured the safety measure by usually inspecting ferries and halting ferry service immediately when weather was fickle.
Thitipong Kiewpaisal from Advanced Info Service said the competition had given a chance to students to think independently and learn from experience inside and outside classrooms. So, they could help with tourist destination promotion in every region of the country.
