Asians increasingly use phones for online shopping: poll
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Asia's appetite for online shopping has shifted from the PC to the smart phone with more than half of Indonesian and Thai consumers using their mobile phone to shop, according to the latest MasterCard survey.
China leads the region with the greatest propensity to conduct online shopping (102 index points), ahead of New Zealand (87), Australia (85), Singapore (84) and South Korea (82). China’s score was up 4 points from last year.
Driving these shifts in behaviours in China is increased confidence in shopping. Only 21.4 per cent felt a lack of security while shopping online, down from 32.8 per cent in 2011 and 35.3 per cent in 2010. There is also an emerging view that shopping online is “easy” among 89.5 per cent of the Chinese respondents, an increase from 80.8 per cent in 2011.
The Nation
