Thai travellers highly influenced by reviews

The latest study also found that Thai travellers are online and going on social networks even during a trip. They are some of the biggest users globally of social media (52 per cent) when researching and planning their trips, with the most popular being Facebook. During a trip, the top uses of technology for Thai travellers were “uploaded holiday photos to a social network”, “accessed the Internet through a mobile phone” and “using a mobile app to find attractions or activities”.