New media initiatives unveiled to advertising world
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Nation Multimedia Group last week jointly selected Asia News Network's members to unveil new media initiatives to leading regional advertising agencies.
ANN members also joined forces to set up an advertising office in the island republic to represent the 22 members from 19 Asian countries.
Up to 20 regional ad executives based in Singapore were joined by 30 from Thailand to attend the one-day roadshow by ANN, which was co-hosted with ETPL (Exploit Technologies Pte Ltd), the Singapore-based technology transfer arm of the Agency for Science, Technology and Research (A*STAR), and Knorex Pte Ltd, the developer of iSnap print-to-mobile technology.
The theme of the event was "Advancing the Next Frontier of Asian Media".
At the event, ANN also signed a memorandum of understanding with ETPL to collaborate on projects and solutions aimed at the media and advertising industries. This will cover human language processing, mobile imaging, video processing and analytics.
The participating ANN members were Thailand’s The Nation, Malaysia’s The Star, the Philippine Daily Inquirer, Indonesia’s Jakarta Post, China Daily Asia-Pacific, The Japan News by The Yomiuri Shimbun and Kantipur Group's Kathmandu Post.
The event was inaugurated by Felix Soh, chairman of ANN and editor of Singapore Press Holdings’ New Media; ANN Executive Director Pana Janviroj; ETPL Executive Vice President Woo Kwai Merng and Knorex CEO Justin Choo.
Thepchai Yong, Nation Group Editor, spoke about the “revolution” that will radically alter the Thai broadcast media landscape. Licenses for 24 commercial digital terrestrial TV stations will be auctioned in the next several months providing unprecedented challenges and opportunities, he said. “It will create a healthy competitive environment that will benefit both the audiences and advertisers,” he said.
Nation Group's advertising director, Nutvara Seangwarin, said the roadshow opened up knowledge and interest about The Nation's regional reach through ANN among both regional and Thai advertising agency executives and built on the growing awareness of the potential of the Asean Economic Community.
ANN’s combined daily circulation of its English-language members total 2.5 million and 13 million when taking into account of the vernacular newspapers. “We presented our enormous regional media powers and innovations,” said ANN's Pana Janviroj.
