The move is based on the conclusion that after three years in use, the current warnings may have become so familiar to smokers that their deterrent effect has been reduced.
It is estimated that there are more than 10 million smokers in Thailand.
“The National Tobacco Control Board has already approved the 10 new warning messages. So we will quickly issue a ministerial regulation to enforce the use of new warnings,” Public Health Minister Rajata Rajatanavin said yesterday
Rajata chairs the board
Thai laws require both pictorial and text warnings to be displayed prominently on cigarette packets.
The current warnings say: “Cigarette Smoke Can Kill Children”, “Cigarettes Cause Strokes”, and “Cigarettes Cause Oral Cancer”.
Among the new warning messages are “Cigarette Smoke Contains Ratsbane”, “Smoking Causes Liver Cancer”, “140 Thais Die of Cigarettes Each Day”, and “Children Will Take Their Parents’ Smoking Habit”.