Smartphone market in Southeast Asia shows 22% growth in 2015
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Total smartphone shipments in Southeast Asia hit slightly over 100 million units in 2015, posting a year-over-year growth of 22 per cent, according to International Data Co (IDC).
IDC's Asia/Pacific Quarterly Mobile Phone Tracker also showed that all the emerging markets in the region witnessed double-digit growth YoY, with the exception of Singapore, the only mature market to record an approximate 5 per cent YoY decline.
Indonesia remains the largest market, accounting for nearly 29 per cent of the total SEA market. It was followed by Thailand and the Philippines at 22 per cent and 14 per cent, respectively.
