A new step toward "Sustainable" development with new gen of entrepreneurs in Sustainable Brands 2016

Today, the focus is shifted to how to create a sustainable brand, a new challenge for not only giant brands, but also for many entrepreneurs of the new generation, who enthusiastically participate in steering Thai society and economy toward the new and intriguing direction. Needless to say, they are also the important players in brand building motivation.

In the coming "Sustainable Brand 2016 Bangkok", a world-class seminar, under the concept of "Activating Purpose - to reach future goal by initiation," we can expect to perceive the vision for sustainable brand building motivation from these new generation of social enterprise operators. 

 

Li Ayu Juepa

"Social enterprise is not an obligation, but a common sense." 

"In my opinion, social enterprise is not an obligation, nor a compulsory or a responsibility. It’s a common sense that should we use up all the natural resource in our lifetime, and leave the next generation to nothing?

Li Ayu Juepa, a young man from the new generation of Akha hill tribe and the owner of the "Akha Ama Coffee" brand, described his business as "a fair business for all", starting with the owner himself, toward the customers, to the community, to the social in big picture and finally to the environment of the world.

"We aim to become a role model, a choice for the new generation in creating a livelihood that could take care of oneself and the whole society at the same time."

The Akha Ama Coffee brand works energetically in opening new markets, developing and providing value added to the products. The brand helps improving income and life quality for Akha hill tribe in the coffee growing community at Mae Chan Tai Village, Chiang Rai Province. Its other outstanding role is being a business school that cultivates social consciousness to the new generation, using "coffee" as a tool to relate and communicate the ideal of community development to the younger members. 

Hence, the recruited staffs of "Akha Ama Coffee" are not restricted by nationality or educational status. The only things that matter are the ambition and the passion to be a good social enterprise entrepreneur. 

"But," he concluded, "the most important of all is to get your feet wet and learning through trial and error." 

 

Ugrit Wongthongsali

Create business within the frame of "sufficiency". 

"Now a day, there are many new born businesses, Start Up and Rising Stars. Many players from new generation had jumped in," Ugrit Wongthongsali, the owner of Chandra Bhoshana Restaurant, Chantaburi Province and a member of the "Sufficient Is Satisfaction" creative group, described new entrepreneurs as being well-equipped with management tools but forgetting to realize the importance of "the frame of morality and virtue".

"I believe that in doing business you must have a spiritual anchor. If our goal is to create a sustainable business, to reconsider moral value in our way of life is inevitable."

"Sufficient Is Satisfaction" is one of the mentoring project that aim to spread the ideal among the general business operators all over the country. Its concept is to do business on the basis of happiness, "sufficient happiness by sufficient possession", which is the adoption of "3 concerns 2 conditions" concept resided in the Sufficient Economic Philosophy by His Majesty the King.

In managing his business, Ugrit has innovatively improved raw-materials and further develops local know-how which provides value added for both his own business and the community in Chantaburi Province. Ugrit also adopts Sufficient Economic Philosophy as a business guideline. It enables him to precisely estimate his own potential and to analyze his business to avoid the unexpected: by finding its position in the market, predicting the outcome, creating economic immunity and obtaining balance in the business world.

 

Pharadol Pon-amnuay

Cool down the city, let’s start today.

A young musician with a world-class degree, Pharadol Pon-amnuay is among the new generation who had been travelling through the world in search for dreams and experiences. Now in his spare time away from his musician career, Pharadol takes pleasure in participating volunteer projects and social activities.

After returning from the worldwide journey to his hometown in Chiang Mai Province, Pharadol determined to initiate the project of returning greenery to the city. He and his friends had joined hand with a group of leading architects of the province to drive an environment campaign, urging Chiang Mai residents to grow more trees in the city. The project then was later expanded to "Let’s Plant 5,000 trees in Chiang Mai" Project. 

Paradol uses his talent in music and arts effectively to appeal cooperation and assistance from the people. His music taught him an important lesson, to listen to the voice and the needs of others.  "Social service activity is similar to improvisation when you are performing on stage," he said, "you have to stay focus and listen to the other members of the band."

"For my work target, I put the priority on the collapsing part of the society first. But, I alone might not be enough to accomplish the goal. You need help from the people. The social work must be approved by the society before it could advance."

And the top priority for him at the moment is the environment issue, which he believed is the reflection of our hearts.

"Of course, our home looks dirty right now. But, how can you escape when you are a part of it, of the environment, of the society, of this world. It’s the truth you have to accept. Still, if we come together to help, little by little, we might be able to make a brighter future. I believe that improving environment equals improving people’s heart."

 

Meet these spectacular new breeds of entrepreneur in the world-class "Sustainable Brand 2016 Bangkok", the stage to initiate social motivation toward sustainable brand building. from 11 – 13 October 2016. For event tickets, please click http://events.sustainablebrands.com/sb16bkk/