Thailand’s VGI gets Asean foothold with M’sian MRT
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Thailand’s VGI has entered the Asean market through its joint venture partnership with three leading advertising players. It has been awarded a 10-year contract to operate advertising concession on the new MRT, Malaysia.
VGI moved to increase its presence in the international market by setting up the joint venture firm - Titanium Compass Sdn Bhd – with three major out-of-home advertising firms in Malaysia.
They planned to acquire a 10-year contract to manage advertising platforms at 31 MRT stations and on 58 trains on the new 51km-SBK line.
The first phase of operation is expected by year-end, becoming fully operational by mid-2017.
