Ad spending forecast to drop 10% this year
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The Media Agency Association of Thailand (MAAT) estimates that 2016 advertising expenditure will be 10 per cent lower than last year, but will grow next year by about 3-5 per cent.
“Ongoing economic fluctuations and the unpredictable political situation have obviously led to declining advertising spending,” MAAT chairman Triluj Navamarat said Friday. “However, there are better prospects for 2017, with growth expected at 3-5 per cent thanks to the government stimulus package and the relaxation of the political situation.”
