OPPO to unveil ‘5x’ smartphone photography technology at MWC
OPPO, the world’s fourth best-selling smartphone brand, will announce its latest innovation of its camera phones at the Mobile World Congress (MWC) 2017.
In a press statement, OPPO called the latest innovation as “a 5x smartphone photography technology that gives users unprecedented ability to capture highly detailed images”. But it declined to elaborate that the “5x” means 5x optical zoom or 5x photo engine proceeding speed.
Sky Li, OPPO Vice President and Managing Director of International Mobile Business, said, “OPPO’s relentless pursuit of perfection without compromise has given birth to a remarkable technological breakthrough that will change how the world perceives smartphone photography.”
OPPO has been leading smartphone photography through its innovative and user-oriented technology and products.
In 2012, OPPO started the trend of beautification of selfie pictures bu offering pre-installed beautification feature in smartphone cameras on the Ulike 2 model. The beautification feature became highly popular among users and it has become a standard configuration on almost every Android phone today. OPPO has enhanced the software and the technology has evolved to Beautify 4.0.
In 2016, OPPO announced the ‘Selfie Expert’ F-series. The flagship model, the F1 Plus, was OPPO’s first device packed with a 16 megapixel front camera. In the same year, OPPO worked with Sony to co-develop the customized 1/2.8-inch IMX398 sensor for the R9s. The outstanding product performance and amazing user experiences placed OPPO as the leading brand in setting trends for smartphone photography.
And in just one year, OPPO is set to unveil its next breakthrough smartphone technology, the ‘5x’ Project at MWC 2017 - the world’s largest gathering for the mobile industry, the statement said.
“This remarkable achievement is the result of an extensive, year-long R&D process, combined with OPPO’s unparalleled expertise in smartphone imaging technology. We chose MWC to unveil the ‘5x’ technology in the belief that we can inspire the industry to aim higher, and continue to create pioneering products that give amazing experiences for consumers,” Sky said.
OPPO will be presenting its latest technology at MWC, Barcelona from 27 February – 2 March 2017.
