Central Department Store expands its digital platform
Central Department Store says it has integrated technology into all aspects of its business operations as part of its “Central 4.0” blueprint and Central Group’s “digital centrality” vision.
The move is designed to offer consumers seamless online and offline shopping experiences.
Piyawan Leelasompop, executive vice president of marketing at Central Department Store, said today’s consumer was not only tech-savvy but also information-savvy.
So it is a challenge for business operators in all sectors to accurately meet consumers’ needs, Piyawan said.
“Consumers nowadays are greatly influenced by online information,” Piyawan said. “Although the proportion of online purchase is still small compared to offline purchase, the fact is consumers start by looking for information on domestic and international websites as well as through social networking platforms where they can be informed about the latest trends and products from around the globe.”
